We partnered with LolaVie from its earliest conception—when the brand existed only as an idea—and helped bring it to life at every stage of its growth. From defining the visual identity and packaging to shaping its digital presence and campaigns, we built the foundation that carried the brand from launch to e-commerce success and onto the shelves of Ulta Beauty and Sephora. Created by Jennifer Aniston, LolaVie is a haircare brand rooted in science and powered by nature—designed to simply work. Built on transparency and performance, every product clearly communicates what it does, with no gimmicks or unnecessary extras.

As Creative Director, I led the creative vision across all brand touchpoints—bringing LolaVie to life through identity, packaging, digital experiences, and campaigns, ensuring a cohesive and elevated brand experience at every interaction. I also creative directed photoshoots and now incorporate AI-driven tools to develop visual assets that allow the brand to evolve, scale, and adapt quickly to the demands of modern content and commerce.