The challenge:
Barbados rum punch is a cultural institution. The challenge was bottling that spirit — warm, alive, deeply social — and making it travel internationally without losing what makes it local.
The approach:
Everything started with one idea: connection. The connected letterforms reflect the bonds between people, reinforced by a warm Caribbean palette as vibrant as the culture it comes from. The can takes it further — designed to connect to another can, turning every purchase into an invitation to share.
The outcome:
A brand that doesn't just sell a drink — it sells the moment around it.
My role:
Developed a brand exploration from concept through identity and packaging — finding the visual and strategic language to hold the spirit of Barbados and the energy of every party it shows up at.