Branding

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We explored the topic of how brands are adapting to ephemeral Pacari is a family-owned company that has been awarded with the Best Chocolate in the World award. In recent years, it has grown dramatically, both nationally and internationally. With this growth, the brand started to lose structure. My main objective was to help the company’s owners to organize their products and create, among other things, a manual in which I specified how to manage each aspect of the brand.
on the other hand, I designed the packaging for Pacari´s new cooking line that included a chocolate bar, chocolate chips and brownie mix. Pacari stands strong as an organic brand, which is why I decided that it was important to show the real and 100% natural ingredients that are used to produce each product.