CIRCA

A Journey from tech company
to a lifestyle brand

Branding + Strategy + Website
Circa Interactive is an experienced player in the world of higher-ed digital marketing, Circa commands mastery of the full Enrollment Management Lifecycle. 

Blending the modern with the minimal, I developed a brand that evokes the Big Picture. Floating points draw the eye and task the mind with connecting the dots to achieve a balanced, uniquely dynamic whole. 

Designed at Mad.
Team: CW T. Thompson / CD J. Broderick 

LOGO REDESIGN

Blending the modern with the minimal, this mark evokes the Big Picture. Floating points draw the eye and task the mind with connecting the dots to achieve a balanced, uniquely dynamic whole.

Before

After

After

BRAND COLORS

Our chosen colors reflect the balance between experience and youth. The logo is rendered in solid black and white, juxtaposed against vivid gradients. While black and white are bold and confident, the background gradients reflect transformation and dynamism. Blue tones imply cool, rational technology, while warm tones humanize and balance with youthful energy.

UNIQUE TACTICS FOR ENGAGED ENROLLMENT

We strive to understand Circas Big Picture and connect the dots meaningfully. Circa analyzes their customers self-reported needs to develop a customized mix of tactics to overcome their challenges and effectively market their college and program. By using a Spider Web chart we manage to convey their message and design a solution that will propel them into a promising future.

© 2019 by Shirly Grun.